YouthStart - Uganda Finance Trust - Segmenting the youth market to deliver age appropriate savings and training services in Uganda

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Title
YouthStart - Uganda Finance Trust - Segmenting the youth market to deliver age appropriate savings and training services in Uganda
Author
Flavia Nakamatte; Laura Muñoz
Year
2012
Abstract
Uganda Finance Trust Ltd (UFT) is one of the oldest microfinance institutions in the Republic of Uganda, providing financial services to low- and medium-income, economically active Ugandans. Based on its experiences with youth-specific products, UFT shares in this case study lessons learned and recommendations to design, test and scale up youth-oriented products.
Resource Subject
  • Financial Services
Keywords/Access Points
YouthStart partner; youth offerings; scaling up; financial service providers (FSPs); market research; youth needs
Geographic Locations
  • Uganda
Language
  • English
Demographic Groups
  • Youth
Special Collections
  • Young Africa Works
Archival Record ID
MFA.2024.1959