YouthStart - PEACE - Designing, Pilot Testing, and Scaling Up a Youth Product

  • Program + Learning
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Title
YouthStart - PEACE - Designing, Pilot Testing, and Scaling Up a Youth Product
Author
Laura Muñoz
Year
2012
Abstract
This paper presents the main achievements and challenges PEACE, a YouthStart partner, had in the process of developing youth offerings and implementing a pilot test before scaling up. It highlights key lessons learned for the benefit of other financial service providers and organizations interested in targeting youth.
Resource Subject
  • Financial Services
Keywords/Access Points
YouthStart partner; youth offerings; scaling up; financial service providers (FSPs); market research; youth needs
Language
  • English
Demographic Groups
  • Youth
Special Collections
  • Young Africa Works
Archival Record ID
MFA.2024.1958