Young Africa Works Strategy Launch - Case Study - 2018-05-28

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Title
Young Africa Works Strategy Launch - Case Study - 2018-05-28
Author
Public Affairs and Communications
Year
2018
Publication/Event Date
May 28 2018
Abstract
This case study outlines the launch of the Young Africa Works strategy, the Mastercard Foundation’s bold shift to focus solely on youth employment in Africa. It details the communication strategy, multi-city events, youth engagement, media outreach, and lessons learned, all aimed at increasing visibility and support for the new strategic direction.
Resource Subject
  • Employment
Keywords/Access Points
Young Africa Works (YAW); Youth Employment; Launch; Communications
Geographic Locations
  • Africa
Language
  • English
Demographic Groups
  • Youth
Special Collections
  • Young Africa Works
  • Young Africa Works - Strategy Launch
Archival Record ID
MFA.2024.1238