Young Africa Works - Kenya Metrics Report - 2019-07-12

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Title
Young Africa Works - Kenya Metrics Report - 2019-07-12
Author
Mimi Carter; Adrian Gianforti; Shelby Burns; Sarah Vallarelli; Mark DePaul
Year
2019
Publication/Event Date
July 12 2019
Abstract
This metric report provides analytics on the launch of Young Africa Works (YAW) in Kenya, from June 11-30, 2019. The report delves into the statistical outcomes of a multi-pronged strategy targeting the Foundations digital audience in Kenya with paid and organic social media content, search engine optimization (SEO), and influencer engagement.
Resource Subject
  • Youth Employment
Keywords/Access Points
Young Africa Works (YAW); social media engagement; online engagement; flighted campaign; communication insights; social channel performance; community management;
Geographic Locations
  • Kenya
Language
  • English
Special Collections
  • Young Africa Works
Archival Record ID
MFA.2024.1688