WASH Microfinance Toolkit 3 - Water, Sanitation & Hygiene Financial Product Marketing

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Title
WASH Microfinance Toolkit 3 - Water, Sanitation & Hygiene Financial Product Marketing
Author
Water.org
Year
2013
Publication/Event Date
2013
Abstract
This is the third of five toolkits developed by Water.org and MicroSave to strengthen and expand the microfinance sector’s capacity to offer sustainable products designed to finance WASH investments. This toolkit explores different marketing strategies and tools to ensure effective demand generation, particularly given high latent demand for WASH financing in the developing world; helps FIs create a marketing plan and explores the cost benefit of a marketing campaign.
Resource Subject
  • MSME Finance
Keywords/Access Points
WASH needs and demands; WASH financing; WASH systems; low-income populations; WASH products;
Language
  • English
Archival Record ID
MFA.2024.1773