Snapshot 2: Which attitudes, behaviors, experiences, and beliefs influence digital finance adoption? - 2017

  • Program + Learning
You may need to log in to continue. Access the full database results and its details.
Title
Snapshot 2: Which attitudes, behaviors, experiences, and beliefs influence digital finance adoption? - 2017
Author
Annabel Schiff; Johnathan Donner; Maha Khan
Year
2017
Publication/Event Date
2017
Abstract
This document is part of a series of snapshot documents and it highlights the challenge of converting prospects into customers by understanding the attitudes and behaviors influencing the adoption of digital financial services (DFS).
Resource Subject
  • Finance and Banking
  • Financial Services
  • Digital Financial Services
Keywords/Access Points
digital finance adoption; trust issues; social networking; social norms; unique behaviors; social proof; chatbots; consumer protection;
Geographic Locations
  • Eastern Africa
Language
  • English
Special Collections
  • Knowledge Exchange Resources
Archival Record ID
MFA.2024.1481