Small Businesses and Digital Financial Services - Predictive Modelling and Segmentation for Market Sizing and Product Design

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Title
Small Businesses and Digital Financial Services - Predictive Modelling and Segmentation for Market Sizing and Product Design
Author
Soren Heitmann; Morne van der Westhuizen; Sinja Buri; IFC
Year
2019
Abstract
In Sub-Saharan Africa, predictive data models help mobile network operators identify Micro, Small, and Medium-Sized Enterprises (MSMEs) using mobile money behavior. These MSMEs can be segmented into business profiles, aiding product design and targeted marketing.
Resource Subject
  • Mobile Money
  • Digital Economy
Geographic Locations
  • Africa
Language
  • English
Special Collections
  • Knowledge Exchange Resources
Archival Record ID
MFA.2024.0860