Mobile Money in the Democratic Republic of Congo - Market insights on consumer needs and opportunities in payments and financial services

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Title
Mobile Money in the Democratic Republic of Congo - Market insights on consumer needs and opportunities in payments and financial services
Author
Lara Gilman; Aneta Genova; Michelle Kaffenberger
Year
2013
Abstract
The purpose of this research was to better understand the competitive landscape and opportunity for mobile money in the DRC. The insights from this research will help enable operators to adapt their product portfolio, service offering, and distribution strategy to best meet the needs of the market.
Resource Subject
  • Mobile Money
Keywords/Access Points
mobile money providers; formal financial services; informal financial services; money storage alternatives; savings alternatives; small business owners; mobile money adoption
Language
  • English
Archival Record ID
MFA.2024.1812