Micro-entrepreneurs in a platform era - Understanding the platform practices of micro-entrepreneurs in Kenya

  • Program + Learning
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Title
Micro-entrepreneurs in a platform era - Understanding the platform practices of micro-entrepreneurs in Kenya
Author
Annabel Schiff; Kishor Nagula; Jonathan Donnor
Year
2019
Abstract
This document introduces research that explores how 27 micro-entrepreneurs in Kenya use digital platforms like social media, ecommerce marketplaces, and freelancing websites for their businesses. Key findings reveal widespread social media use, the blending of online and offline activities, efforts to build online credibility, and unique approaches to upskilling. The study highlights both opportunities and challenges for economic and financial inclusion in the digital platform era.
Resource Subject
  • Entrepreneurship
  • Financial Services
  • Digital Economy
  • Digital Financial Services
Geographic Locations
  • Kenya
Language
  • English
Special Collections
  • Knowledge Exchange Resources
Archival Record ID
MFA.2024.0807