Media Release - Young West African Farmers Turn Social Media Into Tools for Growth - 2025-09-10

  • Communications
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Title
Media Release - Young West African Farmers Turn Social Media Into Tools for Growth - 2025-09-10
Author
Public Affairs and Communications
Year
2025
Publication/Event Date
September 10 2025
Abstract
This September 10, 2025 Media Release discusses how Young West African farmers in Côte d'Ivoire and Benin are transforming social media (WhatsApp, TikTok) into vital agricultural tools for market intelligence, training, and sales. This informal "social agriculture" ecosystem, supported by the Mastercard Foundation, boosts income and jobs. Policymakers largely overlook this digital infrastructure. The study urges scaling these farmer-built network
Resource Subject
  • Strategy
  • Digital Economy
Keywords/Access Points
Digital; Agriculture; WAEMU;
Geographic Locations
  • West Africa
Language
  • English
Demographic Groups
  • Women
  • Youth
Special Collections
  • Foundation Publications
Archival Record ID
MFA.2025.0719