Media Intelligence - Influencer Activation Strategy Brief - 2018-03-23

  • Communications
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Title
Media Intelligence - Influencer Activation Strategy Brief - 2018-03-23
Author
Mastercard Foundation
Year
2018
Publication/Event Date
March 23 2018
Abstract
This communications strategy brief discusses a strategy to engage a strong base of influencers in Rwanda who are aware, invested, and ideally engaged in the work of Mastercard Foundation to increase youth employment, thereby creating an example that drives planned expansion across the African continent.
Keywords/Access Points
media influencers; influencer activation; media intelligence;
Geographic Locations
  • Rwanda
Language
  • English
Archival Record ID
MFA.2024.2302