Mastercard Foundation Brand Narrative, POVs, and Messages - Testing and Insights - 2020-03

  • Communications
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Title
Mastercard Foundation Brand Narrative, POVs, and Messages - Testing and Insights - 2020-03
Author
Public Affairs and Communications
Year
2020
Abstract
In August 2019, the brand narrative and points of view drafts were tested externally for areas of alignment and contention. This document provides the testing overview, initial results, and insights.
Resource Subject
  • Learning
  • Strategy
Keywords/Access Points
Branding; Narrative
Language
  • English
Archival Record ID
MFA.2024.0905