Market Research Synthesis - Uncovering Barriers to Branchless Banking - Consumer Capability Challenges

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Title
Market Research Synthesis - Uncovering Barriers to Branchless Banking - Consumer Capability Challenges
Author
Maria Jaramillo; Julie Lee; Elizabeth McGuinness
Year
2013
Abstract
This synthesis report summarizes the findings from market research studies Microfinance Opportunities (MFO) carried out with customers of four branchless banking projects: FINO in India, the Rural Bankers Association of the Philippines (RBAP) and Microenterprise Access to Banking Services, Philippines (MABS), Vision Fund and Zoona in Zambia, and Opportunity Bank Malawi. The research findings were used to design the content and to identify the optimal delivery channels for partner-level consumer education campaigns.
Resource Subject
  • Finance and Banking
  • Capacity Building
Keywords/Access Points
mobile money deployments; unbanked people; formal financial services; consumer education campaigns; branchless banking;
Geographic Locations
  • Malawi
  • Philippines
  • India
  • Zambia
Language
  • English
Special Collections
  • Knowledge Exchange Resources
Archival Record ID
MFA.2024.1590