Listening to Youth - Market Research to Design Financial & Non-financial Services for Youth in Sub-Saharan Africa

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Title
Listening to Youth - Market Research to Design Financial & Non-financial Services for Youth in Sub-Saharan Africa
Author
YouthStart
Year
2011
Publication/Event Date
2011
Abstract
This report pulls together key findings and recommendations from market research conducted by 18 Financial Service Providers (FSPs) across 9 countries that participated in Phase I of YouthStart. It is divided into three parts: Recommendations on the type of data and collection methods for FSPs seeking to develop youth financial and non-financial services, key findings of market research conducted by 18 FSPs, and summaries of the findings of four FSPs that followed best practices in their research.
Resource Subject
  • Finance and Banking
  • Youth Engagement
Keywords/Access Points
Financial Services Providers (FSPs); low-income youth; Youth Serving Organizations (YSOs); comprehensive youth services; mobilize knowledge; demand-driven services;
Geographic Locations
  • Africa
Language
  • English
Demographic Groups
  • Youth
Special Collections
  • Knowledge Exchange Resources
Archival Record ID
MFA.2024.1585