How to Succeed in Your Digital Journey: Toolkit 4 - Develop Your Own Agent Network

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Title
How to Succeed in Your Digital Journey: Toolkit 4 - Develop Your Own Agent Network
Author
PHB Academy; MICROLEAD
Year
2017
Abstract
This document, "Toolkit 4: Develop Your Own Agent Network", guides financial service providers (FSPs), specifically financial institutions (FIs), on establishing their own network of agents. It contrasts this model with leveraging existing agent networks, highlighting that the FI takes direct control over agent recruitment, training, branding, and management to distribute their financial products and services, often involving over-the-counter transactions. The toolkit explores the rationale for FIs to develop their own agent networks, considering perspectives of the institution, clients, and agents, including benefits like increased control and outreach. It also details a recipe for success, outlining steps from market assessment to performance improvement, and identifies prerequisites, challenges, and key success factors, illustrated with case studies from Equity Bank in Kenya and FINCA in Tanzania and the Democratic Republic of Congo.
Resource Subject
  • Digital Financial Services
Keywords/Access Points
Agent Network; Financial Institution; Agency Banking; Implementation; Digital Financial Services (DFS)
Language
  • English
Archival Record ID
MFA.2024.0550