How to differentiate your company and stand out from the crowd: thought leadership - 2013-06

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Title
How to differentiate your company and stand out from the crowd: thought leadership - 2013-06
Author
Mignon van Halderen; Kym Kettler-Paddock; Craig Badings
Year
2013
Abstract
This document intends to support managers in successfully pursuing their thought leadership strategies, by explaining a definition of thought leadership and reviewing a four-step Thought Leadership Framework. The authors explain each of the four steps, relate each step to actual case studies and use theory to explain why these steps generate the results that they do.
Resource Subject
  • Thought Leadership
  • Strategy
Keywords/Access Points
B2B; B2C; brand awareness; competitive differentiation; customer relationships; Thought Leadership Framework;
Geographic Locations
  • Ghana
  • Rwanda
  • Ethiopia
  • Kenya
Language
  • English
Special Collections
  • Knowledge Exchange Resources
Archival Record ID
MFA.2024.1367