High Level Brand Architecture Guidelines - 2020-04-20

  • Communications
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Title
High Level Brand Architecture Guidelines - 2020-04-20
Author
Pradnya Dingorkar
Year
2020
Publication/Event Date
April 20 2022
Abstract
This document details the Mastercard Foundation's Brand Architecture Guidelines (at a high level), as of April 20, 2020. It provides comprehensive instructions for representing the Foundation's visual identity and includes rules for the Brand Mark (logo), trademark usage, and how its various programs, events, and publications are treated visually.
Notes
Please consult Public Affairs and Communications to access the most up-to-date version of this document.
Resource Subject
  • Strategy
Keywords/Access Points
Brand Architecture; Guidelines; Brand Reputation; Typography; Trademark; Hanga Ahazaza
Language
  • English
Archival Record ID
MFA.2024.1328