Getting the Most Out of Your Data - Segmenting Your Mobile Money Customer Base to Drive Usage

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Title
Getting the Most Out of Your Data - Segmenting Your Mobile Money Customer Base to Drive Usage
Author
Phil Levin; Gunnar Camner
Year
2013
Abstract
This document contains information on getting the most out of your data, focusing on segmenting your mobile money customer base to drive usage.
Resource Subject
  • Financial Inclusion
Keywords/Access Points
unbanked; customer segmentation; xCash; dormant users; passive users; power users; driving customer usage;
Language
  • English
Special Collections
  • Knowledge Exchange Resources
Archival Record ID
MFA.2024.1470