GeoPoll Research Brief - Hanga Ahazaza

  • Communications
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Title
GeoPoll Research Brief - Hanga Ahazaza
Author
Proof Strategies
Year
2019
Publication/Event Date
2019
Abstract
Proof Strategies collaborated with GeoPoll, a mobile-based insights research firm, to conduct a survey to establish key indicators around the awareness of Hanga Ahazaza initiative to benchmark success and inform the Mastercard Foundation's approach to campaigns. Central to the purpose of this research project was to determine if current Mastercard Foundation communications efforts to date about the Hanga Ahazaza initiative were effective in changing Rwandan’s attitudes about tourism & hospitality.
Resource Subject
  • Youth Employment
Keywords/Access Points
Hanga Ahazaza; communications efforts; communications impact; key indicators; communications benchmarks; campaign effectiveness;
Geographic Locations
  • Rwanda
Language
  • English
Demographic Groups
  • Youth
Special Collections
  • Young Africa Works
Archival Record ID
MFA.2024.1497