EleV National Launch Event October 2022 - Taking Flight Together - Case Study - 2023-05-09

  • Communications
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Title
EleV National Launch Event October 2022 - Taking Flight Together - Case Study - 2023-05-09
Author
Amanda Rappak
Year
2023
Publication/Event Date
May 09 2023
Abstract
This case study explores how grounding all aspects of the campaign and the Launch Event in Indigenous cultures, along with prioritizing Indigenous procurement, enabled the Mastercard Foundation to demonstrate a different model of communications, events management, and storytelling.
Resource Subject
  • Indigenous Groups
Event Name
2022 EleV Program Launch Announcement
Keywords/Access Points
EleV; campaign; launch event; events management; storytelling; meaningful inclusion; activating stewardship; insights; impact; alignment; learning; co-creation;
Geographic Locations
  • Canada
Language
  • English
Demographic Groups
  • Youth
  • Indigenous Peoples
Special Collections
  • EleV Program
  • EleV Program Launch Announcement
Archival Record ID
MFA.2024.1313