DFS use among digital Kenyans- Insights built on privacy

  • Program + Learning
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Title
DFS use among digital Kenyans- Insights built on privacy
Author
Caribou Digital; Bryan Pon; Jonathan Donner; Will Croft
Year
2019
Abstract
The digital financial services sector is seeing phenomenal innovation and growth worldwide, with the epicenter of it all arguably being in Kenya, where deep penetration and early cultural acceptance of M-Pesa has led to a pioneering market for digital financial services. As both consumers and service providers become more sophisticated in their offerings, new innovations in instant credit, micro-insurance, and savings are taking root. Understanding Kenya, therefore, helps to understand the near future of DFS in similar markets worldwide. Methods from Caribou Data deliver new forms of behavioral insights on the activity of digitally connected Kenyans, using anonymous, device-level data to see transactional activity in the context of the digital ecosystem. Intended for practitioners, investors, and donors, these insights complement surveys and other self-reported research studies with actual behavioral data.
Resource Subject
  • Digital Financial Services
Keywords/Access Points
Digital Consumers; Digital Finances; Transactional Activity
Geographic Locations
  • Kenya
Language
  • English
Special Collections
  • Knowledge Exchange Resources
Archival Record ID
MFA.2024.0953