Brand Architecture Tip Sheet - 2022-11

  • Communications
You may need to log in to continue. Access the full database results and its details.
Title
Brand Architecture Tip Sheet - 2022-11
Author
Chinwe Okpala
Year
2022
Abstract
This document provides brand architecture guidelines at 2022 to ensure consistent communication of the Mastercard Foundation’s priorities and objectives, while highlighting how all of the parts come together to drive a bigger impact, with the overall goal of strengthening brand equity with a clear visual hierarchy.
Keywords/Access Points
branding; brand communications; brand mark; co-branded partnerships; design elements; iconography; color palette;
Language
  • English
Archival Record ID
MFA.2024.1510