Brand Architecture and Guidelines - 2023-02-03

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Title
Brand Architecture and Guidelines - 2023-02-03
Author
Public Affairs and Communications
Year
2023
Publication/Event Date
February 03 2023
Abstract
This document details the Mastercard Foundation Brand Architecture and Guidelines. It provides comprehensive instructions for representing the Foundation's visual identity. This includes rules for the Brand Mark (logo), trademark usage, and how its various programs, events, and publications are treated visually. Guidelines also cover co-branded partnerships, typography, colour, imagery, and icons, ensuring consistent brand representation across all materials, from digital to merchandise, building awareness and clarity.
Notes
Please consult Public Affairs and Communications to access the most up-to-date- version of this document.
Keywords/Access Points
Brand Architecture; Guidelines; Brand Reputation; Typography; Trademark
Language
  • English
Archival Record ID
MFA.2024.1242