Article - Mastercard Foundation Scholars Alumni on a Mission to Tell the Stories of MSMEs in Kenya - 2020-09-14

  • Communications
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Title
Article - Mastercard Foundation Scholars Alumni on a Mission to Tell the Stories of MSMEs in Kenya - 2020-09-14
Author
Mastercard Foundation
Year
2020
Publication/Event Date
September 14 2020
Abstract
This article, published on September 14, 2020, describes the Mastercard Foundation alumni founded Twiva, an influencer marketing platform in Kenya, solving the challenge SMEs face in scaling and brand promotion. Funded by the Social Entrepreneurship Fund, Twiva connects businesses with over 1,000 content creators, demonstrating strong early job creation and aiding COVID-19 education efforts.
Resource Subject
  • Health
Keywords/Access Points
Mastercard Foundation alumni; Twiva; SMEs; Social Entrepreneurship Fund;COVID-19; education; Africa Leadership University (ALU)
Geographic Locations
  • Kenya
Language
  • English
Demographic Groups
  • Youth
Special Collections
  • Mastercard Foundation Scholars Program
  • Foundation Corporate Announcements
Archival Record ID
MFA.2024.2013