Article (French) - Microcred Sénégal - Etude de cas - 2018-05-03

  • Communications
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Title
Article (French) - Microcred Sénégal - Etude de cas - 2018-05-03
Author
Mastercard Foundation
Year
2018
Publication/Event Date
May 03 2018
Abstract
This article, published on May 3, 2018, consists of a case study that looks into how Microcred Senegal (MCSN) radically shifted its business model, partnering with International IFC, to reach millions of unbanked rural customers. Utilizing a human-centred design approach, MCSN launched the Pulse mobile application and the Baobab agent network, bringing branchless financial services directly to communities
Resource Subject
  • Learning
  • Entrepreneurship
Keywords/Access Points
Resolution Social Venture Challenge (SVC); Young Africa Works; food security; digital literacy; sanitation; Leadership; Microcred Senegal (MCSN); International Finance Corporation (IFC)
Geographic Locations
  • Senegal
Language
  • French
Demographic Groups
  • Youth
Special Collections
  • Foundation Corporate Announcements
Archival Record ID
MFA.2024.2151