2019 Baobab Summit - Social Media Strategy

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Title
2019 Baobab Summit - Social Media Strategy
Author
Salma Ali
Year
2019
Publication/Event Date
August 01 2019
Abstract
This document provides background and social media strategy for the Baobab Summit 2019. The objective of this social media strategy are to: increase visibility of Scholars, build the Scholars community, and build the Scholars brand. The strategy discusses the target audiences (primary and secondary), messaging and summit themes. As well as platform, approach, deliverables and measurements.
Event Name
2019 Baobab Summit
Keywords/Access Points
social media; online communities; digital engagement; communications planning;
Geographic Locations
  • Africa
Language
  • English
Demographic Groups
  • Youth
Special Collections
  • Mastercard Foundation Scholars Program
Archival Record ID
MFA.2024.2083